Paramount really wants you to see Mission: Impossible – Rogue Nation and they’re nudging you in the ribs using the most effective marketing tactic in the history of marketing tactics...they’re giving you free stuff. Specifically, they’re giving you free digital copies of the first four Mission: Impossible movies, reminding you that this series has been 75% good and that you should start getting excited for the new one.
The Hunger Games: Mockingjay – Part 2 is going to be one the highest grossing films of 2015 no matter what, so every trailer and poster can’t help but feel ever-so-slightly redundant. Oh, remember that movie that you and everyone you know is already going to see anyway? Here’s an unnecessary reminder that it exists! And yet Lionsgate has been playing fans like a fiddle with their marketing campaign, and the latest trailer is one seriously impressive advertisement.
It would be easy to label the opening weekend for Ant-Man a failure. After all, it’s significantly lower than the openings for recent Marvel Studios movies and it’s a good $130 million less than the three-day opening Avengers: Age of Ultron had a few months ago. But let’s not be so hasty. Its opening numbers may not have blown anyone away, but Ant-Man’s box office arrival is textbook Marvel.
The LEGO Movie is a project that consists entirely of inspired ideas, but casting the gravelly-voiced Will Arnett as Batman is probably in the top five. With the character’s spin-off in the works, the inspired casting continues! It seems that the soft-spoken Michael Cera is set voice Robin in LEGO Batman.
As expected, the Fourth of July holiday weekend saw a lot of people heading to the theater. Unfortunately for the new releases, those people gravitated toward films that have already been in theaters for a few weeks. Once again, Jurassic World and Inside Out dominated the top 10, leaving newcomers like Terminator Genisys and Magic Mike XXL out in the cold.
A few days ago, Channing Tatum got honest about a few things, including the status of that second Ghostbusters reboot. The Magic Mike star made it sound like the project was stuck in development, toiling away under the watchful eyes of countless Sony execs. Today, it looks like Tatum was underselling the situation. In a separate interview with his producing partner (and Magic Mike XXL co-director), Reid Carolin, it was revealed that Tatum won’t be busting any ghosts after all.
Everyone knew that Jurassic World was going to open big, but no one saw this coming. The fourth film in the beloved dinosaur-centric franchise had the second biggest domestic opening of all time, the biggest June opening of all time, and, with $511 million worldwide, the biggest international opening of all time. It also broke a bunch of records that we’ll get to in a few minutes. This was supposed to be the summer of Avengers: Age of Ultron. Unless something goes horribly wrong, this is officially the summer of Jurassic World.
In news that should surprise absolutely no one, the massive disaster movie starring Dwayne Johnson stomped all over the box office this weekend, effortlessly topping the top 10. San Andreas may not have ma
Tomorrowland may have taken the top spot at the box office in its debut weekend, but things still look awfully grim for the George Clooney sci-fi vehicle. Not only did the film open far below expectations, it faced serious competition in Pitch Perfect 2, which continued to kick aca-butt in its second weekend. And it wasn’t the only new release to under-perform, with the Poltergeist remake also falling short of early predictions. If you were a new release this weekend, things were awfully rough.
There’s a bizarre narrative floating around the internet: Avengers: Age of Ultron is already a disappointment because it didn’t open higher than The Avengers in its first weekend. This seems to be ignoring the fact that The Avengers had the biggest opening of all time and Avengers: Age of Ultron now has the second biggest opening of all time, which is nothing to scoff at. Sure, the sequel may not match the numbers of the first movie in the end, but it’s already well on the way to becoming one of the biggest movies of the year. And of all time.
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