![Burger King’s Brilliant Anti-Bullying Ad Is Food for Thought](http://townsquare.media/site/341/files/2017/10/Bully.gif?w=980&q=75)
Burger King’s Brilliant Anti-Bullying Ad Is Food for Thought
This pensive spot reminding us about the importance of standing up for kids who've been bullied comes from an unlikely source.
Burger King -- yes, the popular fast food franchise -- has put out this viral PSA called "Bullying Jr.," in which kid actors stage a scene where they bully another child (a very likely scenario, since 30% of kids worldwide are bullied annually). Customers, unaware it's been staged, look on, with only 12% coming to the victim's defense.
What makes it even more interesting is that 95% of customers who received a beaten burger -- or bullied, as it were -- complained to employees, shining a light on how people will or will not speak up.
The ad is part of a campaign in concert with nobully.org to promote National Bullying Prevention Month and proves that sometimes we need to be reminded from the strangest of sources that we all should be treated equally.
More From KIKN-FM / Kickin' Country 99.1/100.5
![Here’s Why Burger King Just Mysteriously Sent Thousands of Customers Blank Email Receipts](http://townsquare.media/site/252/files/2022/08/attachment-Untitled-design-26.jpg?w=980&q=75)
![7 of the 8 Worst Burgers Are Here in Sioux Falls](http://townsquare.media/site/535/files/2022/01/attachment-burger-fries-Unsplash.jpg?w=980&q=75)
![37 Cent Whoppers This Weekend at Burger King](http://townsquare.media/site/486/files/2021/12/attachment-GettyImages-11343352961.jpg?w=980&q=75)
![Burger King Is Buying Big Sub-Sandwich Chain for $1 billion](http://townsquare.media/site/485/files/2021/11/attachment-Untitled-design24.jpg?w=980&q=75)
![Burger King Writes Whopper of a Check to Special Olympics SD](http://townsquare.media/site/485/files/2021/09/attachment-Untitled-design-2021-09-14T075351.776.jpg?w=980&q=75)
![Top Five Chain Restaurants vs Their Local Sioux Falls Equals (sort of)](http://ksoo.com/files/2021/07/attachment-Tasting-icons8-team-NtwdMDylfTw-unsplash1.jpg?w=980&q=75)
![South Dakota’s Favorite Drunk Fast Food](http://townsquare.media/site/486/files/2018/03/GettyImages-921740510.jpg?w=980&q=75)
![Burger King Tries to Reduce Methane Emissions By Feeding Cows Lemongrass](http://townsquare.media/site/481/files/2019/04/Meatless-Burger.jpg?w=980&q=75)
![Where’s The Beef? Burger King’s New Burger Has No Burger At All](http://townsquare.media/site/483/files/2020/02/GettyImages-1134335289.jpg?w=980&q=75)