What do a Butterfinger, Crunch and a Baby Ruth have in common? They're some of the best selling products for Nestlé.

I prefer to have mine in ice cream or yogurt.  Not so much guilt that way, right.

And, they along with other chocolate products produced by Nestlé USA will become free of colors like Red 40 and Yellow 5.

All this due to an overwhelming preference by consumers.

Leslie Mohr, Nutrition, Health and Wellness Manager, Nestlé Confections and Snacks:
“Maintaining the great taste and appearance consumers expect from the chocolate brands they know and love is our number one priority.

Nestlé also indicated that natural vanilla flavor will replace vanillin in Crunch bars.

Market research firm Nielsen found in a recent study that more than 60% of Americans say that the absence of artificial colors or flavors is important in their food buying decisions.