How To Promote Nail Businesses: The Top 16 Nail Salon Marketing Ideas
The second half of 2022 is underway, making it the perfect time to try some new nail salon marketing ideas to grow your nail salon business. If you’ve been wondering how to promote nail businesses, we’ve got a ton of things you can try—and it all begins with digital marketing for nail salons.
It’s important to try a variety of things when it comes to advertising nail businesses. Why? Because every nail salon needs nail salon advertising to survive—no matter your location or how long you’ve been serving your community. Without a good mix of nail salon marketing ideas, it becomes impossible to grow your nail salon business.
But, if you create a nail salon advertising strategy that attracts new customers to your business like clockwork, that’s a recipe for:
- Securing more jobs
- Increased revenue for you and your team
- A dependable way to grow your nail salon business
We know why nail salons need to know how to advertise nail businesses, but how can you do it affordably and efficiently? The answer is: digital marketing strategies for nail salons backed by strong nail salon website design. If you’ve ever wondered how to promote your nail business, follow the steps below—and consider utilizing a variety of these nail salon marketing ideas!
1. Get More Nail Salon Customers Through Your Website
If you don’t yet have a nail salon website, one of the best things you can do for your business is to create one. A nail salon website acts as your business’s online storefront—it’s the cornerstone of advertising nail businesses online and gives potential customers a place to:
- Learn more about your nail salon business
- Read about the nail salon services you provide
- Get in touch with you about scheduling an appointment
- See what other customers are saying about your business
Without strong nail salon website design and nail salon advertising, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without effective nail salon website design, your business might as well not exist at all. A digital marketing company specializing in how to promote nail businesses can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one of the nail salon marketing ideas that’s been proven time and again to be an effective way to advertise nail businesses. So, if you’ve been wondering how to get more nail salon customers, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in nail salon customers.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local nail salons.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about digital marketing for nail salons, including how we can help you create a powerful PPC and SEM campaign that will help you with nail salon advertising.
3. Always Use Local Nail Salon SEO
Search engine optimization (SEO for nail salons) is still king in nail salon marketing, which is why SEO for nail salons is so popular. SEO is what moves your nail salon business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for nail salons alone can generate the majority of your nail salon customers (but we still recommend reading the rest of these nail salon marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to use digital marketing for deck building companies and let an expert in SEO for nail salons get you up and running.
4. Get More Nail Salon Customers Through Facebook + Instagram
Still wondering how to get more nail salon customers? Advertising nail businesses on Facebook and Instagram can be a cost-effective method for nail salon advertising, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal nail salon customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need a nail salon in the future. If you’ve been wanting to try social media for advertising nail businesses, this is one of the top nail salon marketing ideas worth trying.
Paired with SEO for nail salons and other digital marketing strategies, this is a powerful asset in advertising nail businesses and how to promote nail businesses.
5. Create a Nail Salon Facebook Group
Having a dedicated Facebook business page for advertising nail businesses is a must, but creating a group page for your nail salon is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into nail salon customers and help grow your nail salon.
6. Content Marketing = Nail Salon Marketing
Creating content for your ideal customers is a great way to get more nail salon customers. Consider writing blog posts and articles that you can incorporate into your nail salon web design, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Nail Maintenance for Beginners
- Top Nail Trends of 2022
- Nail Polish for Every Season
As you write these articles, plug your nail salon services. Suggest that readers use a nail salon they can trust to do the job right the first time, and—if you’re affiliated with a certain nail brand—talk them up!
7. Create Helpful YouTube Videos
YouTube is a popular platform, so why not use it for nail salon advertising? Make an account (it’s free!) and start posting helpful nail videos. The videos can document your day-to-day activities, follow jobs from start to finish, or give you the chance to review trends and products. These videos will build your credibility as a nail salon and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your nail salon website so they can learn more.
8. Email Marketing = Nail Salon Marketing, Too!
Email marketing is one of the oldest forms of digital marketing strategies for nail salons, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your nail salon, you’ll make (on average) a $40 return on your investment.
Because most nail salons overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready nail salon leads and spend 33% less money on making sales.
9. Reputation Management Affects Your Nail Salon
Did you know 85% of people search online to find local nail salons? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you do what you said you were going to?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your nail services. Give them plenty of business cards to pass around, and remind them to follow you on social media and share your content for their friends or followers to see.
For extra nail salon marketing, list your nail salon business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more nail salon customers.
10. Ad Retargeting Is a Fresh Online Nail Salon Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your nail salon.
Retargeting is a great way to keep your nail salon – and your nail salon website design – in front of potential customers who have already shown interest by visiting your website. This is an idea well worth trying for nail salon advertising, especially if you’re already getting good traffic to your nail salon web design. Throw in some SEO for nail salons for an extra visibility boost!
11. Make Your Nail Salon Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your nail salon marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your nail salon marketing and nail salon advertising materials!
If you’re not sure where to start, take a look at how your competitors are attracting customers. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Competitive prices
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
12. Use Google’s Local Service Ads to Get More Nail Salon Customers
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for nail salons, at least 7 of them will click one of those ads and turn into a potential customer.
For an extra boost, consider investing in digital marketing for nail salons, then use SEO for nail salons and digital marketing strategies for nail salons to hook your potential customers.
13. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a complementary business and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can help grow your nail salon business since you’re both working to attract new nail salon customers.
14. Canvass the Area to Meet Potential Customers
Canvassing an area might seem like an old-school marketing tactic, but it’s certainly one of the nail salon marketing ideas worth trying. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing deck building jobs in the area.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a new customer!
15. Increase Referrals to Get More Nail Salon Customers
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your nail salon, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one nail salon marketing ideas you shouldn’t pass up.
16. Take Pictures of Your Work
A picture can say a thousand words, so make sure you’re taking plenty of photos of completed jobs. It’s a great way to show the quality of your work, and it gives you great content to post on your nail salon website and social media.
Sign Up With Townsquare Interactive to Maximize Your Nail Salon Marketing Budget
Nail salon web design isn’t the only element of effective nail salon marketing strategy, but it is the most important. One of the best things you can do for your business is to make sure your nail salon website design has everything it needs to continuously attract new customers using the steps above.
Adding other elements to your nail salon advertising, such as SEO for nail salons and reputation monitoring, are great ways to strengthen your nail salon marketing and help you to grow your business.
The team at Townsquare Interactive specializes in nail salon web design and nail salon marketing that helps grow nail salons across the country. All of our nail salon web designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your nail salon marketing campaign to the next level.
Click the button below to learn more about our nail salon marketing strategies and how to grow your nail salon today.