When I opened my e-mail tonight after a walk with Molly the black lab, I was pumped.

I had just received an e-mail from Tony, our DME, which is short for Digital Media Editor.  You know what?  We don't talk about that much. Tony's name shows up on a lot of stories here at KIKN.com and many of you don't give it a second thought, because Tony isn't 'on the air,' many of you don't know who he is, or how he helps us.

Tony basically 'taught' us how to do digital.  We're all learning every day, and we're adjusting, because it IS what our business is turning into.  We talk about the stories we write.  We like to write about 'what we do,' and 'what we see.'  We know when we're writing about the 'right stuff,' if you respond by clicking and sharing.

That's why when I saw that KIKN.com has now gone 'mobile,' I was pumped.  Over half of the stories read, over half of the clicks at KIKN.com come from people with smart phones.  If digital is the future, then mobile is the automobile it's going to ride in.

We have been under the parent company of Townsquare Media now for almost one year.  They 'get' digital.  We know that 'we' understand Kickin' Country, but we also realize that Townsquare's commitment to digital is unparalleled in the business.

The first of August, Kickin' Country exceeded 1 Million page views for the year.  Now, where that may seem like a big number, the global digital world is immense.  We know that 1 million is just a start, but still, to a country boy from South Dakota it seems huge!

We're starting to get it.  And today we found out that KIKN.com has gone mobile.  What's that mean?  Well, if you have a mobile phone go to your browser and click on KIKN.com.  Stories are now easier to read on your mobile device.  It's cool. We know some other companies might already have a mobile ap. But we know without the content to back it up it's wallpaper fluff.

Townsquare gets it.  Tony gets it.  We're 'starting' to get it.  Thanks for listening to Kickin' Country, we haven't forgot that because that's where it all starts.  But in case we haven't thanked you lately, let us do that right now.  Thanks for clickin' Kickin'!

Also, thanks to Anthony Wright and Don Jacobs.  It's a lot of work, but it's a lot of fun too.


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