You Want Pregnant Women to Do WHAT on Your Ad? Pee on It?
The marketing department at IKEA has taken advertising to a whole new level. The company's latest campaign involves pregnant women peeing on an ad for a discount.
The flier reads, "This ad is also a pregnancy test. Pee on the marked area and wait for a moment. If you are expecting, you will get a surprise right here in the ad."
Apparently, if you're pregnant you'll see a code that will then get you a discount on a baby crib from the store.
Here's a link to how the ad showed up on Twitter along with various comments - both good and bad - on what people think of the ad campaign.