Get Ready For The Thrill Of Bull Riding In Sioux Falls [WIN TICKETS]

Get ready, Sioux Falls, PBR: Unleash the Beast is coming in hot.

This is not just another rodeo stop. Unleash the Beast is the biggest annual series in bull riding, and it brings some of the toughest athletes in sports face to face with some of the rankest bulls around. Around here, we know a thing or two about grit, and this show is full of it.

See the PBR: Unleash the Beast at The Denny Sanford Premier Center in Sioux Falls April 10-12, 2026. 

Every two-day stop starts with a bang, thanks to pyrotechnics and flames that light up the arena. But once the action gets going, the real show takes over. Fans will see 35 matchups split into three rounds of hard hits, flying dirt, and edge-of-your-seat rides. It is eight seconds of pure chaos every time that gate swings open.

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These riders are not just hanging on for bragging rights. They are fighting for a shot at the PBR World Finals, where the season champion will earn $1 million and the famous gold belt buckle. That means every ride matters, and every second counts.

And it takes a whole lot to bring this event to town. Unleash the Beast rolls in with 750 tons of dirt, 65 tons of steer, and 25 tons of steel fencing at every stop on the tour. That is a whole lot of muscle packed into one weekend.

Fans will also get to see rodeo favorite Flint Rasmussen, one of the most well-known entertainers in the sport. He brings plenty of laughs in between the nail-biting action and helps keep the crowd fired up all night long.

If you like your weekends loud and full of adrenaline, this is one show you will not want to miss.

And here is the best part, Kickin' Country is giving you a chance to win a pair of tickets to the Sunday performance. Make sure you register for your shot to go!