Wednesday night on Jimmy Fallon he brought up that new South Dakota "At Least We're Not Mars" commercial.  You know, the one where it says we have air and are better than a desolate uninhabitable planet.

Here's the clip on Hulu: JIMMY FALLON ON SOUTH DAKOTA TOURISM

Not since Jon Stewart hacked on the short lived "South Dakota Don't Jerk and Drive" campaign has South Dakota been so popular on the late night talk shows.

Now I realize that at least this gets folks talking about our state, but do you believe this is the kind of press we want?

UPDATE: There has been lots of discussion on our facebook page concerning this ad.  Krista Orsack makes a good point that it's not a South Dakota Tourism Dept. ad it's a South Dakota Governor’s Office of Economic Development ad.

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