A Taco Tiff is Brewing Between Taco Bell and Taco John’s
Taco Bell is getting their Chalupas in a twist over the use of the 'Taco Tuesday' phrase used by Taco John's. And it seems like more people stand by TJ's in this hot sauce debate. After all, Taco John's has been using it to promote discounted tacos every Tuesday since the 1980s.
How did this (seasoned-ground) beef begin?
Taco Bell is asking the Patent and Trademark Office to force Taco John's to give up the rights to "Taco Tuesday."
Wyoming-based chain Taco John's currently has the term trademarked, and has defended its claim. The chain once sent a brewery five blocks away from its headquarters a warning to stop using "Taco Tuesdays" to promote a taco truck!
But Taco John's also has something to say. "I'd like to thank our worthy competitors at Taco Bell for reminding everyone that Taco Tuesday is best celebrated at Taco John's," CEO Jim Creel said. Well played, Jim.
We'll have to wait and see how this plays out in a court of law...if it ever get's that far.
In Chad we trust.
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