What Are America’s Most Trusted Brands? Answers Revealed
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Reader's Digest just released their annual survey of America's most trusted brands. I love anything that Reader's Digest puts out, simply because they are and have been in doctors' office waiting rooms since I was a kid, and I know that's where people have time to kill and honest answers to give.
Here is a breakdown from the article of what Americans trust the most, brand-wise:
Most Trusted Airline: Southwest
Most Trusted Domestic Car: Ford
Most Trusted Foreign Car: Toyota
Most Trusted Car insurance: State Farm
Most Trusted Computer: A tie between Dell and HP
Most Trusted Fast Food: McDonald's
Most Trusted Big Box Retailer: Walmart
Most Trusted Laundry Detergent: Tide
Most Trusted Shampoo / Conditioner: Pantene
Most Trusted Toothpaste: Crest
And most importantly, TOILET PAPER: Charmin
I feel like Americans nailed it on this. My only exceptions are the most trusted computer brand, I see no Apple. And shampoo, all we used in my house growing up was Alberto VO5, so I'm partial to that for life.
Check out the list of America's most trusted brands and see the near misses, as well — it might surprise you. I know it did me.