Would You Pass Me That Box Of Florida Georgia Line Please? Country Stars On Cereal Boxes To Benefit Outnumber Hunger.
Florida Georgia Line is coming to a cereal box near you. This country duo is just two of the country music stars that cereal lovers will be able to look at on some of their favorite cereal boxes, and it's all to help a campaign run by General Mills called Outnumber Hunger.
The Outnumber Hunger campaign, run by General Mills, will be using the familiar faces and names of people's favorite country singers to help stamp out hunger.
Experts called the campaign a win for everyone. Food banks across the nation will get help with funding their programs and increased donations by having the famous faces of Florida Georgia Line and Rascal Flatts talk about and promote the Outnumber Hunger campaign. General Mills also sees an increase in sales of their products and the artists involved use this as a creative way to get seen by millions of people.
General Mills communication director, Cheryl Welch, says that the program Outnumber Hunger was born out of a need to help food banks in spring and summer.
Outnumber Hunger is important, especially in the summer months, because many families rely on school meal programs, and when school ends, so do the regular meals.
People who buy General Mills products will be able to enter a code and their zip code at outnumberhunger.com. The company will then donate 56 cents to the nearest food bank, with a maximum total donation of $1.2 million. The goal is to provide 11 million meals through this year’s campaign.
Other artists to look for on General Mills products are Brantley Gilbert, Justin Moore, Eli Young Band, Thomas Rhett, Cassadee Pope and Danielle Bradbery. Watch for your favorites on products like Cheerios, Wheaties, Lucky Charms, Betty Crocker, Yoplait and Nature Valley.
I'm just glad I don't have to look my best in the morning when I see this box looking back at me. And maybe...just maybe...there will be some concert tickets in the bottom of the box as the prize!