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Twinkies Making a Comeback. Oh, Sponge-Filled Joy!

Twinkies
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The sweetest comeback in the history of…ever! So says the box in which the sponge-filled goodness art packaged.

Hostess, the company that went bankrupt after a fight with its unionized workers last year is back up and running under new owners and a leaner structure. It says it plans to have Twinkies and other snack cakes back on shelves starting July 15.

Hostess will also now deliver to warehouses that supply retailers, rather than delivering directly to stores, said Rich Seban, the president of Hostess who previously served as chief operating officer. That will greatly expand its reach, letting it deliver to dollar stores and nearly all convenience stores in the U.S.

Previously, he said Hostess was only able to reach about a third of the country’s 150,000 convenience stores.

Production was also consolidated, from 11 bakery plants to four — one each in Georgia, Kansas, Illinois and Indiana. The headquarters were moved from Texas to Kansas City, Mo., where Hostess was previously based and still had some accounting offices.

In the months since they vanished from shelves, the cakes have been getting a few touchups as well. For the CupCakes, the company is now using dark cocoa instead of milk chocolate to give them a richer, darker appearance.

Twinkies will sell for $3.99 for a box of ten.

What about the often joked about shelf-life of a Twinkie?

“Forty-five days — that’s it,” he said. “They don’t last forever.” – Rich Seban, Hostess President

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