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South Dakota Ranchers Upset with Macy’s Parade Float Pick

Joan Jett & The Blackhearts
Photo by Mike Lawrie/Getty Images

Some South Dakota farmers and ranchers are upset by the selection of singer-guitarist Joan Jett to perform on the state’s float in the annual Macy’s Thanksgiving Day Parade.

After all, Jett is a well-known a vegetarian and animal rights advocate.

Joan Jett and the Blackhearts are scheduled to appear at the annual event in New York City, riding on the float that promotes South Dakota tourism and the Mount Rushmore National Memorial located in the Black Hills.

Many South Dakota ranchers and farmers believe there were better choices to represent our state because Jett is a supporter of People for the Ethical Treatment of Animals, which promotes a vegetarian diet and criticizes livestock production practices.

 

To me, it seems like a huge blunder. I guess I couldn’t disapprove more. I don’t understand what they were thinking.” – South Dakota Cattlemen’s Association President Cory Eich

 

While it is great to promote the state on a national stage, it does come with a steep price tag. It costs South Dakota $175,000 to enter a float in the Macy’s Day Parade, and $5,000 of that fee goes to the entertainer on the float.

Dan Mathews, senior vice president of PETA, had this to say to the Associated Press in an email,

We’re surprised that ranchers want to draw attention to themselves by being crybabies over the appearance of a vegetarian icon such as Joan Jett on the state’s float.”

Crybabies? Shame on you, Mr. Mathews.

If PETA thinks so little of our state’s industry and our hard working farmers and ranchers, please keep the ridiculous demonstrations and publicity stunts out of South Dakota.

 

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