We all do it. Check to see what the gas prices are on the way to work in the morning. Lately, you have to check again on the way home. Or you'll miss something.

I understand the market, sort of. But gas prices kind of get me prickly. For instance, in Sioux Falls and larger markets the prices can change so quickly. Like by the hour!  We were under $2.20 earlier this week and now we're over $2.40. Sometimes the price goes up 14 cents in the morning with another jolt in the afternoon.

Oh, I see, you ran OUT of gas, brought a different' truck in and since you had to pay the higher price jacked it up on the sign and at the pump.

Probably not so. That gas is in the tank, the checks been written and still the prices change. And I get it. Hey, prices are up world wide, we're gonna beat the curve, take some profit off the product that's already in the barrel and pass along the discomfort to the consumer. With all that in mind, consider this.

What if you picked up a gallon of milk and the price went up or down on your way from the cooler to the checkout counter? Or if you buy a pair of jeans and you pay more from the time you try them on by the time you get to the register. I'm saying fuel seems to be the only commodity where the price can change by the minute.

I'm not going to change anything. But I will offer this. If you bought low, keep the price low till you restock the tank. My guess is, you'd be much lower than the competition and would sell more higher margin items in your store. But you probably can't do that cause Fred down the streets already up with his price so we better keep up.

It's quite a spectacle to watch on the way to work every day.

More From KIKN-FM / Kickin' Country 99.1/100.5