There are three Walmarts and two Targets in Sioux Falls. Do you shop at any of these stores? UltraViolet is a women's rights group that is telling everyone that they should shop at Walmart and not Target.

According to buzzfeed.com UltraViolet is circulating a petition insisting Target raise its minimum wage after Wal-Mart, the nation’s biggest private employer, recently shared plans to raise its lowest wage in U.S. stores to $9 this year and $10 in 2016.

TJX, the parent company of T.J. Maxx, Home Goods, and Marshalls, made a similar announcement shortly thereafter, while Gap and Ikea promised such changes last year.

John Mulligan, Target Chief Financial Officer, addressed the wage question at an investor conference last week saying it’s “just not reasonable to give out an arbitrary number that’s some flat rate that we’re going to pay across the country.”

He admitted that Target may not have been clear enough in expressing that it intends to “pay what we need to pay to get a great team.”

UltraViolet said it took on the cause because nearly two-thirds of minimum-wage workers are women.

It’s running online ads in Minnesota, Pennsylvania, and Nebraska that read, “Did you know there’s a Wal-Mart near you that pays higher minimum wage than Target?” Each state’s minimum wage is $8 or less. The ads direct users to a petition.

Will this make you shop at Walmart rather than Target?

More From KIKN-FM / Kickin' Country 99.1/100.5