At lunch hour a couple of us spent the break talking about the Superbowl and some of the commercials that we liked, and some that we didn't like very much.

Now, here at Results Radio, we 'live' pretty close to the advertising world. Most of us in the building aren't shy to bring up what we like and what we don't like.

One of the things I've learned from Jake, (our general manager) is, If you use emotion as a major part of your ad, people are going to better connect with the message.

I was thumbing through my Facebook news feed and came across this ad from Proctor and Gamble. Every day products.  How on earth can you connect with a consumer with a commercial especially on a world wide stage like The Olympics in Sochi.  My guess is...after you watch this you'll say, 'That's how it's supposed to be done.'