NHL Partners with MLB – How Does That Work?
When I first read the headline my first thought it pertained to the Winter Classic where the NHL plays their New Years game outside. Well, that was wrong!
According to NHL.COM, the National Hockey League and Major League Baseball Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball have agreed to a digital media rights partnership.
The partnership is a six-year deal that will transform the fan experience by creating a fully integrated global hub of digital content that encompasses video, live game streaming, social media, fantasy, apps, along with statistical and analytical content. With an emphasis on deeper access into the game and telling the stories of NHL players, MLBAM and the NHL will collaborate on developing new digital products and platforms while enhancing current offerings.
The deal awards MLBAM rights to distribute live out-of-market games, including through the NHL GameCenter LIVE and NHL Center Ice subscription services in the United States and certain international markets.
More key details of the partnership can be found at www.nhl.com.
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