Midcontinent Communications Signs on to be Denny Sanford Premier Center Sponsor
City officials say the partnership, part of a ten-year, $1.6 million sponsorship agreement, will provide fan enhancements and will allow Midcontinent to integrate its brand throughout the property.
Community Development Director Darrin Smith says Midcontinent will be the official provider of public Wi-Fi and business Internet, phone, and television services for the complex.
Its Signature Partner sponsorship agreement includes a significant presence of Midcontinent’s brand on the center-hung scoreboard, other signage throughout the Denny Sanford PREMIER Center, as well as at the existing Arena and the grand ballroom of the Sioux Falls Convention Center.
The Denny Sanford PREMIER Center is scheduled to open in the fall of 2014.