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For the past 30 years, MetLife has used Peanuts characters in its advertising - but not anymore. Starting next year, they're going in a different direction.

The home office has made the decision to spin-off its U.S. life insurance business so they can focus more on their corporate clients.

So, as a result, they won't be needing the services of Snoopy, Charlie Brown and Linus anymore in order to reach American consumers.

According to the Wall Street Journal, MetLife has been paying at least $10-million a year for the use of the Peanuts characters.


 

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