Beard or ‘Beer’d?
Nobody enjoys taking a bite of food or a drink from a glass and realizing there is an unfamiliar hair in your mouth. But how would you feel if you found out that the icy-cold adult beverage you are drinking was actually made from someone’s hair?
Beer 101 is simply this. Beer really only has 4 main ingredients: hops, barley, water, and yeast. The hops is what gives it the taste, and the yeast is what gives the drink it’s “effects”. There are many types of yeast, but only a few are able to change the sugars into alcohol. Remember, yeast is a fungus.
So to create a new flavor, the brewers at the Rogue Brewery went looking for a special yeast to combine with their hops and barley. The 3 samples submitted didn’t ferment. Rather than give up on their new idea, as a joke, someone at the brewery suggested brew master John Maier might have the yeast they needed. Growing right in front of his face. More specifically, his beard.
Maier allowed them to pluck 9 hairs from his beard to be sent off and cultured. As it turns out, Maier’s beard can produce yeast, that when combined with the other ingredients, provide a very crisp flavored brew.
It seems that Maier, who has had facial hair since 1983, could have picked up various yeasts in his beard from working at the brewery or eating something fruity. All combined, they helped to create a unique blend which has led to the final version of the beard beer, which is called “New Crustacean“.
Maier doesn’t understand why beard beer drinkers might think “ew”! He is quick to remind people they are drinking a great tasting beer….not the beard itself.